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Tuesday, 27 January 2015
quote [ In what is now the Observer?s second big exclusive on a media stunt that fooled nearly everyone in media, I was able to ask Mathew some questions about what happened, what he saw and what he learned and how this stunt came to be. I hope his answers provide some insight for readers on how the news works these days?but more importantly I hope it chastises increasingly lazy reporters. Oh and I hope everyone gives Mathew some credit, because this whole thing was absolutely brilliant from top to bottom. ]
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Comments
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arrowhen said @ 6:24pm GMT on 27th Jan
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JWWargo said @ 6:27pm GMT on 27th Jan
Copyrigc ht © 2014 by.. eh Who Cares?
Another fake? |
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Naruki said @ 4:11am GMT on 28th Jan
Post your address, find out.
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lilmookieesquire said @ 6:28pm GMT on 27th Jan
I'm glad journalism has learned their lesson forever.
Nice this guy got paid 85k for his effort. |
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steele said[1] @ 6:37pm GMT on 27th Jan
I mean is it really a media stunt if the site was doing exactly what it claimed?
This article actually reads more like an ad for that guys book. |
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mechanical contrivance said @ 6:53pm GMT on 27th Jan
Was the site really mailing glitter? If it was, then this wasn't a media stunt. And yes, it is an ad for a book.
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steele said @ 6:56pm GMT on 27th Jan
I saw the guy in a thread on reddit where he said he was fulfilling orders. Said he had just dropped off like 400 packages at the post office.
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Resurrected Morris said @ 7:31pm GMT on 27th Jan
I saw a link to the story a week or so ago and thought "why would I want to send an enemy glitter?....a severed dog's head, sure...but glitter?"
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HoZay said @ 8:59pm GMT on 27th Jan
I think they're using a different Relationship Scale.
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rylex said @ 9:38pm GMT on 27th Jan
Any word on whether he is gonna get sued by whomever bought the site? Or was that a farce too?
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Ankylosaur said @ 9:54pm GMT on 27th Jan
[Score:1 Insightful]
Did the (let's say real) person who bought the site also buy his non-existent glitter shipping supplies and non-existent list of glitter purchasers and non-existent contacts and contracts in the global glitter industry? Or did they just buy a URL that got a lot of media attention?
Because if the latter, then whatever monetizable traffic it was getting was real enough for SEO spamming (or actually starting a glitter-gram business if they so choose.) |
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rylex said @ 3:36am GMT on 28th Jan
further investigation makes it appear he might have actually started to fill the orders.
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dave said[1] @ 10:00pm GMT on 27th Jan
Hmmm...
Looks like a glitter bomb to me. |
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rylex said @ 9:02am GMT on 28th Jan
[Score:1 Funsightful]
Not from this douchecanoe's site though. As i understand it, that was made by a kid whose dad kept opening his mail. Said kid mailed it to himself.
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bltrocker said @ 1:02am GMT on 28th Jan
I'm with steele. Just because his goal was to game the system doesn't mean it was a sham or a stunt. It seems like it was a real thing that a bunch of people thought was a fun fluff product/story. I wouldn't call it a stunt when people that aim to go viral with their videos end up doing so. The Observer's tone is very cynical and holier-than-thou, and it's annoying.
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Menchi said @ 8:12am GMT on 29th Jan
But but... -they- didn't fall for it! And it's their second big web exclusive expose!
Did I mention that that guy wrote a book, too? |
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Guy was able to sell off the website for $85K before he came clean about it.