quote [ In what is now the Observer?s second big exclusive on a media stunt that fooled nearly everyone in media, I was able to ask Mathew some questions about what happened, what he saw and what he learned and how this stunt came to be. I hope his answers provide some insight for readers on how the news works these days?but more importantly I hope it chastises increasingly lazy reporters. Oh and I hope everyone gives Mathew some credit, because this whole thing was absolutely brilliant from top to bottom. ]